What is on-page SEO?
On-page SEO (also called SEO on-site) is the process of optimizing web pages to increase the rankings of search engines for a website and to earn the site's organic visitors.
In-page SEO (or the term "on-site SEO") is the method of optimizing websites to get higher rankings in search engines for specific keywords , thereby increasing organic traffic. It involves aligning the elements of a page like headings, title tags and text as well as the search purpose to a certain list of key words.
The elements of SEO on-page comprise:
- Title tags
- Internal Links
- HTML code
- Optimization of URLs
- Content on-page
- Experience of the user (UX)
Why is on-page SEO important?
Google constantly changes its algorithm, enhancing its ability to discern the user's intent as well as their overall experience after a user has landed on a website. It's the reason it's essential to be aware of SEO and stay up to date with the latest methods.
Furthermore, Google prioritizes user experience and user experience, which is why it's crucial to think about on-page SEO practices as part of the overall plan.
A properly optimized page can help Google comprehend what content it is that helps it organize and rank your site. In essence, you're aiding Google perform its task better.
As per Google, "the most basic signal that information is relevant is when content contains the same keywords as your search query."
It's not easy to discern a line but. It's not advisable to overuse keywords, or overlook the quality of content. But, Google is still taking the fundamentals into consideration when evaluating pages.
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